If 2023 was about momentum,
2024 was about definition.
The ideas behind OILL became clearer, sharper, and more confident. Silhouettes evolved, materials became more intentional, and certain pieces began to define what the brand stands for. It was a year where experimentation met identity, where garments didn’t just exist as releases, but as signatures.
One of the most important pieces of the year was the Cross Hoodie.
What started as a simple concept became one of the strongest designs we’ve created so far. The hoodie featured our signature cross, constructed as a panel across the back, not printed, but built into the garment itself.
2024 also marked the introduction of our first denim piece.
The design focused on structure and permanence, featuring permanent knee pleats that shape the silhouette and movement of the pants.
In contrast to the heavier pieces, we introduced a small series of three basic shirts for summer.
Bright, vibrant colors defined the palette pieces made to feel light, warm, and alive. Each shirt received a hand-applied sunfade, creating subtle variations and depth in the color.
2024 also opened the door to accessories for the first time.
The first was a Made in Italy leather belt, produced in a soft lavender tone, minimal, refined, and built with the same attention to detail as the garments.
By the end of 2024, the language of OILL had grown.
Certain pieces became signatures.
New materials entered the conversation. ox
